The B2B e-commerce is a wheel on the motion. It is scaling heights of the online market. According to statistics, the revenue from this sector will hit $1.1 trillion or more by 2020. With this in mind, any serious B2B tycoon will not have a second thought other than launching an online store or e-commerce site. It is only through this aspect you can join others in sharing a pie of the said revenue.
However, apart from this, your site must meet various criteria to help you become a top runner in your niche. One of these criteria is having scalability as one of its functionalities. But why does it matter as a B2B e-commerce platform feature? Here are three reasons:
Helps you to avoid loses during high seasons
Imagine this situation happening in your business. You launched a B2B online store selling a new solution that is allowing businesses to manage their customer’s efficiently. The product initiates a rising demand and becomes the talk of the day on the social media. With this, you start receiving massive orders and traffic. Unfortunately, your website reaches its maximum and goes down. How would you feel? Disappointment will be your portion. You will lose sales in the process.
Having a scalable B2B e-commerce site can help you avoid such frustrations. Your site will have the capability of accommodating any number of online visitors. Hence, whether it’s during high or low seasons, your website will remain intact. Thus, you will never miss or lose a sale due to downtimes.
Avoids slow loading
In this era, speed is a requirement in many aspects. The online business is not spared. For you to enjoy more sales, your site must load at high speed. Your buyers are professionals running their investments. So, they do not have a whole minute to wait for your site to load. When you choose a B2B e-commerce platform that does not offer you scalability, your website speed will slow down as it continues receiving additional traffic. This aspect will hurt your sales and reliability. Hence, always prioritize scalability as a pioneering feature on a platform you are seeking to lounge your online B2B storefront.
Saves your cost
Business is a growth journey. You aim to increase your sales and expand your customer base. For instance, you want to become a multinational wholesaler. If you choose a B2B e-commerce platform that is not scalable, you will need to move your site to a new one in future this will mean incurring additional costs. So, consider scalability to avoid such a situation.